From early humble beginnings to holding the prized Italian Royal warrant for jewelry design during the reign of the Italian monarchy in 1926, to the heady days of “La Dolce Vita” at their shop, where they regularly welcomed aristocrats, socialites, legends, and stars of the silver screen, the Petochi brand has always stood for luxury, discretion, fidelity, quality, craftsmanship, and always impeccable service.

In the frescoes and artifacts of Roma’s earliest days, and in the paintings of the Renaissance Masters, fine jewelry has been immortalized as objects of unique value and surpassing beauty

Drawing upon this creative, artistic, and enterprising atmosphere of the Roman past, the House of Petochi has continued to introduce fine jewelry in diamond and gemstones for the modern, highly sophisticated consumer. Alberto Petochi, a great-great-grandson of one of the Petochi’s founders, continues on with the family tradition, with reverence for the past, while optimistically embracing the future of design and its place in contemporary life.

Near the Via Condotti, connoisseurs, tourists, lovers of fashion, and young couples have always gathered at the base of the Spanish Steps where Petochi served their clientele in the days of the Italian monarchys La Dolce Vita. Today, the modern haute couture background of Christian Dior, Prada, Chanel, and Missoni now call it home.

The Petochi family’s conversation with fine jewelry is long and deep on both sides of the Atlantic, and now, new audiences can become acquainted with this incredible, storied brand and embrace with the same ardor as the notorious roster of past clients that included princes and princesses, kings and queens, dukes and duchesses, expansive husbands and pampered wives, nervous husbands and indulged mistresses, countless playboys and sirens of the silver screen, wearing glittering adornments that embellished the most beautiful and often intriguing people of their time.